Trash just gathers dust
Web site designers are in the business of selling web designs. That is the first rule of business for a web design firm, since it is for many other types of businesses. There exists nothing new here only that the entire purpose of a site is to produce business for the owner, and a site just gathering dust does not do that. Web Design
No one says that a web design needs to create direct sales for any business but it must hook up with the company user’s market and engage that market. If the site doesn’t hook up with the market it is merely trash collecting dust. It may be a beautiful part of work but really still collecting dust.
Portion of this problem is our responsibility as small business owners. We don’t go to a web designer and say, “I desire a site suitable for my web market. inches
Instead, most small business owners say, “I desire an internet site made for my business. ”
Our market doesn’t care about all of us
The is about the focus our words create and the intent that gives to a job. Then when the focus is on our business it is not on our market. Thus, we conclude with something we are thrilled with even though our market is not impressed and doesn’t treatment.
What our market loves you about is their problem, not the looks of our web site. That they are never going to share our internet site with others because it appears cool, nevertheless they will talk about when our business internet site helps them and trains them about our industry and the way to make the best choice for their needs.
Are we being informed on our marketing options?
The probabilities are that our web designer doesn’t really want to go there. Rather they jump right in to giving us a good look at their portfolio and suggesting that they could customize and develop something totally original for all of us.
And our fault is the fact we go for this – not knowing any better.
Although it’s not really our fault. We go to experts for the most powerful information and all too often our company is chatting to a professional that has a conflict with client positions. This is where the web artist is advising us about the particular product they sell. We may never get clear information by what all our choices are.
If the conversations never touches on the low cost, or any cost, of “Pull Marketing” then we are not getting all the available choices.
In the event the conversations never come around to discussing the distinctions between a group market and an electronic market then we are not seeing our real needs.
If the interactions never get around to discussing how to determine an advertising profile for our web market (ofcourse not just guessing about our virtual market) then we are not getting to work with the best of what a site will offer our business.
And more if’s that the net design industry does not speak about. Web designers don’t speak about our market other than to ask us to describe them. It is so less difficult for them to design something for all of us. So most small business owners wrap up with a beautiful site that is headed for the discard pile from 1.
To design for our web market a design stable would need to know how to discover reasons for our virtual market that even we don’t know. They will need to know about virtual markets and why they are different. Web designers need to know our market’s shopping habits, what our market values the most and which values we certainly have in common with our market. But web designers, trendy or not, don’t give us any of this.
The solution is in market segmentation
This is merely another term for psycho-graphics. Segmentation divides a complete geographical or national market into 7 segments where each has an emotional profile that describes the segments shopping habits, prices, likes & dislikes as well as general values. These are better tools to work with on the web.