Let’s Talk Marketing Strategy

Most likely a new non-profit and wondering how you’ll come up with money to support your cause, right? You’ve heard the buzz about grants and plenty of free federal money available to anyone willing to lend a helping submit society, but have you done any serious exploration in the processes that maintain a non-profit in the long haul? social media financial advisors

Let’s start with a few items of common misinformation:

Grants are sustainable.

This is considerably from the truth. Offer funding is like a crutch. The whole idea behind putting away a portion of money is to help an organization set up a project or keep an impactful project in place when life is rough. Grant money just isn’t intended to sustain an organization fully. 

Grants are around for everyone.

Virtually all grant money exists to government entities and non-profit organizations. If an specific or for-profit business, odds are your grant search will probably be grueling. Not to talk about, probably spend more source applying for the amount of money than receive IF you get funded. Therefore, seeking a grant is a generally ineffective marketing approach for almost every non-profit corporation.

Grants are around for everything.

Grant money for specific causes that move forward a social mission. Federal government money for very specific and foundation money is set aside to progress a specific purpose set up by that foundation. Though true that a groundwork may support minority-owned businesses, your competitors is fierce. There are thousands of men and women just like yourself searching for that same money.

Therefore, will that mean you should give up? Absolutely Certainly not.

But, you should create a strategic plan structured on this information. Employing a transaction cost evaluation (TCA) framework, let’s look at some of the most cost-effective kinds of marketing for ANY non-profit business and then we’ll discuss how this all pertains to your overall financing search. There are 6th major types of marketing for organizations with interpersonal missions:

Direct mail

Many people associate direct mail with those little flyers we get stuffed between the newspapers or postcards offering 50% at another division store sale. direct snail mail has been proven as valuable in capturing the attention of possible contributor and in following up on people who have previously donated money to a cause. Direct snail mail is actually inexpensive but will not yield a huge response.

Direct Response Advertising

Direct response marketing comprises a variety of techniques but is commonly associated with practices such as television, magazine, and car radio advertisements where consumers are encouraged to engage in an immediate call to action. Immediate response marketing is expensive and relatively ineffective in reaching targeted audiences.

Catalog Promoting

Catalogue marketing is generally a way employed by businesses that sell products or packed services but can be employed by non-profit organizations that sell cause-related attire. Although catalogue marketing has a low yield rate, it has been found to increase among use of other marketing techniques.

Telephone Promoting

We’re all familiar with telemarketers-primarily the key reason why telephone marketing gets a negative rep but if can become a very productive means of personal selling if done properly and legitimately. One of the key problems with telephone marketing is the training required to ensure that phone phone calls meet regulatory requirements and that the sales people themselves start a good job at representing your company.