Marketing with articles using professional standards of article writing is still an important method of attaining high Google ratings. Much has been written about the death of article marketing, and it is true that particular types of article shall no longer be appropriate when optimizing a site. Nevertheless dead? Absolutely not! A few take a closer look at that. scraping google
Some lay claim that SEO is no longer worthwhile because Yahoo no longer uses keywords, but is focusing more on new algorithms and updates such as Content quality google and Penguin 1 & 2 in its rank calculations. However, to get ranked you must be indexed, and in any case there is a great deal evidence that Google requires keywords very seriously. Presently there is also plenty data for the rewards that well-written articles can gain.
Why Article Marketing Acquired a poor Name
Google’s main gripe in the earlier has been poorly written articles, obviously written only for the link and offering very little information to you. Article writing is a skill, yet every person seemed to think they knew how to write them. Article marketing became a free-for-all, including:
Articles of 300 words or less
Software-written articles, scraped using passages from published web content about the same topic
Articles copied frequently, with only the targeted keyword changing
Articles made by spinning software, where alternatives are being used for selected words – the remainder of the written text outstanding the same
Excessive use of keywords
The Farmer algorithm update tackled many of these issues, although it triggered a scramble for folks to try and avoid Panda’s claws. Similar is true for the Penguin updates, designed to tackle link trash and general breaches of Google’s Webmaster Guidelines. Nevertheless, almost all of them missed the point.
Article Writing Ideas
There is merely one way to minimize the probability of you losing ranking, or even being deindexed, by Yahoo: be natural. Article marketing and using article marketing to market your website or blog are neither dead or inadvisable. What Google is seeking in a good article is:
Authority: If you know your subject then you need to be able to write authoritatively, and give the audience with useful information. That is what Google is perfect for – providing information to it is users. Give them a bad experience of incorrect advice or copy content from other sites, then you deserve to are unsuccessful. Allow your expertise show and Google will praise you.
Length: Don’t expect to give a great deal of information in three hundred words! I would suggest 500 at a minimal and many of the higher ranked articles are of 700 and also. Sure, you find a lot below that, but are this content placed by Google – if they are listed at all?
Originality: Write original content. If you discover that difficult, then use a professional article ghostwriter. Content creation for website content and article marketing is a skill, and many good pros who are able to do it better than you can. That they know Google’s requirements and how to conform to them. In case you copy what is already published, then Google will spot it and you may as well have never printed it.
Content Spinners: Yahoo is getting aware of content spinners. These software programs allow you to enter word and phrase replacements for selected words in your article and then generate numbers of articles saying precisely the same thing, only with some of the words changed. When Google and bing spots these, Penguin will delist them and even deindex your entire site.
Scraping Software: You will see lots of scratching software online, offering to write your articles and web content for you. All they do is copy parts of posted material and put them together as an ‘original’ article. Google’s algorithms are now able to see through that, and large amounts of web web pages containing scraped content have been delisted, and even entire domains deindexed for using it. You risk losing your entire site on the search machines if you use content spinners or scrapers. Just original articles will make it Google now.